The Museum of Brands Packaging and Advertisement is located on a quiet street in Notting Hill Gate. Here they showcase a journey of different packaging from the Victiorian times to the present day and explain how the World Wars affected how packaging was produced and how people were encouraged to recycle. As I was walking through I noticed how the writing was already large enough to tell the customer what the product was, and didn't see much of the advertising seen on labels nowadays. Looking at all the packaging placed in chronological order you can see how each branding develops per decade but keeping similar colours or shapes for branding purposes.
Towards the end of the walk through a dedicated display of sustainable packaging is shown. This highlights the impact packaging affects the environment and how companys are helping to reduce it. Consumer packaging accounts for about 20% of our weekly household waste of which 30% is now being recycled. With the use of biodegradable materials, vacumm packed trays, refill packs and the type of carrier bags, economies in packaging continue to find new ways to reduce waste, energy and the carbon footprint.
As my product is developing, I believe that the reduced amount of colours being used and only the neccessary context is being printed, could this possibly be a environmental product too? Perhaps
