Foundation Graphics Final Major Project

05/05/2010

With the thought of what material I can print the labels onto- whether it be paper, newsprint, glossy paper etc... I really wanted to keep the same texture of what is already on tinned cans. After observing the can and removing the label, I thought of the idea of reusing the label as it is already available to me. If the label is reversible, both visual and visually impaired people are able to read as desired. It will also maintain a recycling scheme which is an ongoing problem for the packaging industry and so the information (such as the company's details,storage information etc) is still preserved and readily available. I can screen print the colour onto the label and then later letterpress the information. However the main problem for me is the careful removal of the label as the label is securely glued onto the tin. As I remove the label with my scalpel knife I am left with ridges and tears that doesn't seem visually presentatable when put back together. Also because of how the label is removed I also remove the bleed of the label where the label is to be stuck together, therefore decreasing the length and area. I proposed to add on more paper to the end for it to wrap better, but then I came across with the problem of what to stick it on with since the label will need to be reversible. Could I use reusable glue, sticker or something else possible?

After still struggling to remove the label carefully I thought of the idea of using velcro as an option... this is reusable and wont wear or tear. Although I can imagine the velcro creating a raised surface and taking away the flat label that wraps arounds the can. I will need to play around with this idea once I know how the label will look so i know where to put it and how.

Also I will need to be able to create a 'system' so that every canned tin can be distinguished easily from each other. As my project has progressed I did think I would only need to develop 4-5 working different products such as milk, cornflakes, bread and fruit possibly. But in the supermarket there are many varieties available to every customer that picking one particular may be difficult to a visual impaired person; how can one differentiate a can of baked beans from a can of spaghetti hoops more easily? I have thought of an idea to paint the bottom (and maybe the top) of the can to the colour of the font colour already printed with- this will contrast against the main background colour. I am quite hesistant to colour the top because then I feel like it becomes too busy and too colourful... but maybe painting the pulling ring?

Other ideas could be to use the covers for cans that are already available... this can be colour co-ordinated